A clearer view ofbeauty packaging.
Practical guides for beauty brands, OEM / ODM partners and importers. Explore the structures, design details and project decisions behind your next collection.
A considered place to begin.
Start with the format, the details and the questions that shape your next pack.
How to choose a cushion compact for your next launch
Start with the product experience, then work through structure, decoration and sampling. A practical checklist for your next packaging brief.
3 min read Read the guide ↗Pressed powder compact or loose powder container?
Build the packaging brief around the formula format, application experience and complete component set.
2 min read Explore ↗Packaging guidesLipstick, gloss or mascara: brief the complete pack
Look beyond the outer silhouette. Define the product format, application experience and component questions before choosing a model.
2 min read Explore ↗Practical reads. Better questions.
Explore compacts, lip packaging, mascara and bottles, with project notes for the next step.
How to choose a cushion compact for your next launch
Start with the product experience, then work through structure, decoration and sampling. A practical checklist for your next packaging brief.
Read the guide
From reference image to a clear packaging brief
Translate your visual direction into the model, artwork and production information a packaging supplier can review.
Read the guide
What to review in a decorated packaging sample
A considered review of color, artwork and surface finish helps turn a promising sample into a clear approval reference.
Read the guide
Lipstick, gloss or mascara: brief the complete pack
Look beyond the outer silhouette. Define the product format, application experience and component questions before choosing a model.
Read the guide
Bottle and closure selection: questions to ask first
Define the container, closure and filling requirements together, with a clear record of what has been confirmed.
Read the guide
Build a clearer sample approval record
Keep your model code, drawings, artwork and review decisions connected from the first sample to the final specification.
Read the guide
Pressed powder compact or loose powder container?
Build the packaging brief around the formula format, application experience and complete component set.
Read the guide
A component review checklist for mascara packaging
Connect the outer tube, application requirements and sample plan in one model-specific discussion.
Read the guideKeep the next decision clear.
Project notes to share with your team, from the first reference to sample approval.
From reference image to a clear packaging brief
Translate your visual direction into the model, artwork and production information a packaging supplier can review.
2 min read Read guide ↗02Design & decorationWhat to review in a decorated packaging sample
A considered review of color, artwork and surface finish helps turn a promising sample into a clear approval reference.
2 min read Read guide ↗03Project planningBuild a clearer sample approval record
Keep your model code, drawings, artwork and review decisions connected from the first sample to the final specification.
2 min read Read guide ↗Bring your next
beauty packaging idea.
Tell us about your product, preferred structure and launch plans. Keep the model code and open questions together from the start.
- Cushion compacts, powder cases and palettes
- Lipstick, lip gloss and mascara packaging
- Cosmetic bottles and skincare formats