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Articles 8

Start with the product experience, then work through structure, decoration and sampling. A practical checklist for your next packaging brief.

Translate your visual direction into the model, artwork and production information a packaging supplier can review.

A considered review of color, artwork and surface finish helps turn a promising sample into a clear approval reference.

Look beyond the outer silhouette. Define the product format, application experience and component questions before choosing a model.

Define the container, closure and filling requirements together, with a clear record of what has been confirmed.

Keep your model code, drawings, artwork and review decisions connected from the first sample to the final specification.

Build the packaging brief around the formula format, application experience and complete component set.

Connect the outer tube, application requirements and sample plan in one model-specific discussion.